PART B
2.Typethe title Online Marketing Fundamentals in the Search Bar to find the video.
Watchthe following tutorials from Section 1:
Considerthe following as you watch:
Discussyour perceptions in class/online forum.
https://newclassroom3.phoenix.edu/Blti/3/urn:apol:tenantId:831D8B107020BBEBE0400F0A32207789/urn:apol:coId:OSIRIS:50698307/urn:apol:courseOfferingActivityId:OSIRIS:50698307_2e64e183-1791-4b6b-918f-b2486f6f0822/launch
400 WORDS
4.What does it mean to create campaigns that cannot be designedfor a specific screen and viewing environment but for users onthego?How does this circumstance change the creative process and the final product?What’s the right balance between reach and device-centric innovations?How does this variedand shifting landscape complicate measurement?Any additional thoughts on this? 400 wordhttp://adage.com/article/digitalnext/mobile-a-screen-device-behavior/242024/
5.The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome.
Assignment Steps
As a Learning Team choose a brand (different from the Week 3 Learning Team Assignment) and a related brand strategy.
what are the traditional media option and the new media option in terms of audience reach channel and content. 225 words