Note: This course has major project assignments that will be due in Weeks 3 and 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and other work for those assignments earlier than the week in which they are due.
Alibaba is China’s—and by some measures, the world’s—biggest online commerce company. Its three main sites—Taobao, Tmall, and Alibaba.com—have hundreds of millions of users, and host millions of merchants and businesses. Alibaba handles more business than any other e-commerce company.
Begin your paper by briefly summarizing key details about the Alibaba organization, including its purpose and vision. Your summary should be clear enough that anyone could pick up your paper and get a basic understanding of the organization.
Next, analyze the strategic profile of Alibaba, including the following issues:
Finally, summarize two or three important take-aways from your research into Alibaba. In essence, what did you learn and what strategic development and implementation lessons might you apply?