Your essay should answer the following questions.
General Education Assessment Assignment
Purpose:Assessment of Critical Thinking
Essay Directions:Please read the passages below that present the pros and cons on the contemporary topic ofRestricting Advertising of Alcoholic Beverages.
Thenanswer the following questions bywriting several paragraphs (a minimum of 500 words typed double spaced/12 point font) thatanalyze the pro or con position or both.Include yourname and section number on a separate title page.
Your essay should be typed about two pages (500 word minimum) double-spaced 12 pt font.
Pro: Alcoholic Beverage Advertising Should Be Restricted
Alcohol-industry representatives often cite the incompleteness of the research record on alcohol advertising as proof that alcohol promotion has no impact on consumption. However to clarify the impact of promotional effortsefforts on which the industry spends $2 billion annuallyindependent researchers have begun to frame questions and pursue studies on the relationship between alcohol advertising and behavior and health. Although more research is needed there is strong scientific evidence that the effects of alcohol advertising like the effects of tobacco advertising are not limited to brand selection by adults. Research conducted by Joel W. Grube and Lawrence Wallack suggests that awareness of TV beer commercials leads to favorable beliefs about drinking in children 10 to 12 years old and increases their intention to drink as adults. Henry Saffer compared motor-vehicle deaths with quarterly measures for broadcast advertising in 75 media markets over a three-year period. He concluded that a ban on broadcast alcohol advertising would save 2000 to 3000 people annually from death due to alcohol-related motor-vehicle crashes.
Leiber Laurie. Alcoholic Beverage Advertising Should Be Restricted. Contemporary Issues Companion: Teen Alcoholism. Ed. Laura K. Egendorf. San Diego: Greenhaven Press 2001. Opposing Viewpoints Resource Center. Gale. CCLA Hillsborough Comm College. 13 Apr. 2010
Essays will be evaluated on the following criteria: