In this project, you will demonstrate your mastery of the following competency:
You are the communication director at Acme Widget Co. and oversee a small team of direct reports. The CEO has recently brought three items to your attention that he would like you to address.
The first item impacts external communication strategies. A new bicycle model that was part of a prerelease trial recently received many poor reviews on a prominent online marketplace website. One of the most-read reviews was from a customer with a high user following. The review read:
“I’m an avid biker, and I was all for the automatic downhill braking feature on this bike, but ten minutes into my first ride, the automatic braking kicked in while I was still on a flat stretch and threw me over the handlebars directly into the road. Thankfully, there was no traffic and I walked away with just some nasty scrapes and bruises. This could have been a lot worse if I were riding on a busy road. If youre riding in any kind of high-traffic area or intend to go faster than 5 mph, do NOT get this bike!”
There was a problem with the prerelease braking sensor, but it was fixed before it was released to the general public. You need to explain to your team how you can work together to rebrand the product and use multiple mass-media channels to reach various audiences to increase sales, despite the poor reviews.
The second item impacts internal communication. It has come to the CEOs attention that employees arent reading the monthly newsletter, a lengthy but helpful print publication that addresses everything from birthday shoutouts to organizational announcements. Recently, employees have been chatting about an upcoming reorganization of staff and getting anxious, but arent reading the newsletter that has accurate information. It is important for employees to read the publication so they can get accurate information at appropriate times, avoid spreading misinformation and speculation, and keep everyone informed. Youll need to create a few key strategies that can help increase the efficacy of information sharing with employees.
The third item impacts the size of your team. The CEO informed you that your department has been given a substantial budget increase in order to hire for three new communication positions that will help the company address current and emerging trends in the field. While the funds have been allocated for this purpose, you will need to explain the need for these new roles.
Use the provided Communication Plan Template to address the following, and make sure to support your responses with course resources:
Use the Hiring Request Form to explain how the three new positions within the communication department will improve business practices and address current and emerging trends in the field. Be sure to complete the following:
To complete this project, you must submit the following:
You will submit a completed communication plan using the provided template (found below). Make sure to incorporate instructor feedback from Milestone Two in addition to completing the last few sections. Use the information in brackets [ ] to guide your responses for each section, and remove the bracketed guidance before submitting your finished project.
You will submit a completed Hiring Request Form (found below). Youll use this form to explain why your department requires the new positions. Make sure to incorporate instructor feedback from Milestones One and Two in addition to completing the last few sections.
This template will guide you as you complete your communication plan.
Use this Hiring Request Form to explain why your department requires new positions.