Why the Executive Summary is Important
Purpose of Executive Summary
Format of Executive Summary
Content of Executive Summary
Chapter 8 is a short chapter that winds up the business plan. There are only three topic areas in the chapter.
8.0 STATUS AND OFFERING
8.1 Amount Requested from Investors
8.2 Equity Stake Being Offered to Investors
8.3 Reasons Why The Investment is a Good Idea
In 8.1 you identify the amount you are looking for from the investor. This should be identical to the amount that is shown in the Source and Use of Funds Statement in Chapter 7, so there is nothing to invent here.
In 8.2 you identify the share of the business that you will offer to the investor in exchange for the equity contribution you describe in 8.1. Tomorrow’s announcement discusses how the business is valued and how ownership is computed. You need to apply that logic in this section to deduce a percentage share of the business that you are willing to give up for the new equity.
In 8.3 you simply condense and reiterate the positive marketing message about your company that you have been building throughout the business plan.
In short, the chapters message is: We want this. We will give you that. Here’s why our offer is good for you.