For this essay you will be analysis for an advertising for your reader focusing on the AD’s argument or pricing made about GENDER as well as the Value / Need Appeal according to Maslow’s Hierarchy. This however not a simple report on an AD; I expect you to live explain the AD (assume I have never seen it or heard of it) give Context use explicit description-colors words images themes layout (if it’s a print ad) actions / plot (if It’s a commercial) and explain how it ‘sells’ its product and how it manipulates the buyer (meaning what is it selling in addition to the product? -ie a belief a fantasy a stereotype about Gender Masculinity Femininity Etc.). You should also connect this ad to something larger-the ‘bigger picture’-as it were. For example is it a harmful harmful ad because of the stereotypes about gender it presents? If so how?
Requirements: 4-5 pages (4 min) typed double-spaced MLA Guidelines / format; clever title;
2 sources minimum – one is the AD itself the other / s can be Studying Men and Masculinities by David Buchbinder or Masculine Adornment by Mark Moss or other outside source – article scholarly / academic journal valid / approved website / page. Note: if your AD specifically relates to masculinity it is Highly encouraged that you use Buchbinder. NO WIKIPEDIA! NO Plagiarism !!!!
Product ADs are given compare these please.